Will Poho and Joseph Tassoni



It took more than five days, 120 hours and 3,000+ individually cut circles of soft white Cashmere UltraLuxe BT to craft this unique “fur”-hooded ice queen extravaganza by Will Poho and Joseph Tassoni. In motion, it’s a wearable snowfall. 



Toronto native Will Poho followed his Ryerson fashion degree with a Masters in global fashion management at FIT in New York and then turned his master’s thesis into the successful Moose Knuckles Canada line of premium urban outwear and sportswear. Montreal-born Ryerson grad Joseph Tassoni has held numerous fashion design, production and marketing posts, including at Joseph Mimran & Associates. Committed to the theme of keeping the world warm, the dynamic duo teamed up in 2014 to create SWAM, the “world’s first cold water bathing suit.” Fashionable, high-performance fabric has been so central to their work, the duo is ready to work with bathroom tissue.